Monday 8 June 2009

Life's like a box of chocolates


Well, they saved the best to last...as, thankfully, a not-very-entertaining series of The Apprentice ended on a high.
And not only was it the last episode; it was also the final glimpse of so many much-loved aspects of the show.
No more Margaret. No more Sr'Alan (he'll be Lord Sugar...will they remember to call him that in the boardroom?) No more classic James one-liners. And no more montages of Philip dancing. Thank the Lord.
The final task was based on chocolates, designing and selling.
"I've invited some of the key people from chocolates to your presentations," said Sr'Alan. You could tell James was dying to ask if Willy Wonka would be among them.
Then past candidates returned to be put into either Team Yasmina or Team Kate.
The big question was, would Team Kate pick boyfriend Philip? In the end, Team Kate did not. She allowed Philip, Philip's invaluable advice and Philip's dancing ability to leap off to Team Yasmina where he spent much of her time muttering about how people still don't get Pantsman.
"People don’t get it at the time. They will eventually." We await the day.
Yasmina set him to work choreographing a "nice and snappeee" dance routine while everyone else got on with the much more trivial stuff, such as actually inventing the chocolates. After some wrangling about a "chocolates for men" campaign, which all the men interviewed said they wouldn't buy, Yasmina dreamed up the name Cocoa Electric...the idea being electrifying chocolates...and a box with a zig of lightening on it.
"It lukes like a crarkurr," Lorraine blarneyed, still in her mysteriously acquired Irish accent.
Over on Team Kate, Ben was proving equally helpful. His little mind was rattling around chocolates and threesomes, not to mention somehow using the number 69 as a selling point.
"Ben, there's no way in the world..." Kate said.
She did, however, let him talk her into using the brand-name Intimate...until the rest of the team caught wind of it.
"Frankly it sounds more like something to do with feminine freshness rather than chocolates," said Nick.
"It looks like it's a box of Tampax," said Debra.
"Something you'd find in vending machines in gents' loos," was Sr'Alan's reaction.
The name was swiftly changed to Choc D'Amour and Kate stepped in to oversee the transformation of their ad campaign. Until this point we haven't been big Kate fans but she seemed the deserving winner. Ominously, though, the deserving winner never actually wins The Apprentice.
Meanwhile, Yasmina was back to her Week Two strategy of sprinkling basil on everything and hoping for the best. During the filming of her ad, even the poor actors were begging: "Can we spit it out?" as they tried Yasmina's "electrifying" strawberry and basil chocolate.
Come the presentations Kate, again, outclassed Yasmina's sergeant major style.
"IT'S SEXY! IT'S FUN!" Yasmina barked at her crowd, before trying to whoop up a bit of atmosphere. "Orange and coriander. What do you have?"
"An ingestive nightmare?" we wondered.
Nevertheless, come the boardroom bit, Sr'Alan's hiring finger pointed at Yasmina. Even though her chocolates were inedible, Sr'Alan wasn't bothered about the taste. The price was right. Poor old Kate was left feeling as robbed as someone who'd forked out a fiver for a box of orange and coriander chocolates. It's not as bad as the Dewberry versus Badger travesty of 2007, but it's still not an inspiring decision.
Anyway, after 12 weeks of crazy, blood-shedding rivalries, it's Yasmina off to work in Sr'Alan's digital signage department. What a fantastic prize! We give her six months.

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